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Doctors and local media: a synergy for public health information? A controlled trial to evaluate the effects of a multifaceted campaign on antibiotic prescribing (protocol)

BMC Public Health, 11: 816, 2011
Descrizione/Abstract:

While the campaign messages will be mainly directed to the general population, doctors will be assessed. The main rationale for this apparent discrepancy lies in the influence patients may have on physicians considering their participation in its design.

This study could observe a reduction lower than 5% in the prescribing rate of antibiotics. Such a reduction would be of public health relevance and would determine average savings of almost twice as much as the campaign costs.

 

Data di pubblicazione:
01/01/2011
Tipo di pubblicazione:
articoli di rivista
Lingua della pubblicazione:
Inglese
Scarica la pubblicazione:
download (PDF, 0.19 MB)

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pubblicato il 2011/01/01 00:00:00 GMT+1 ultima modifica 2019-01-17T18:06:18+01:00

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